What are the disadvantages of investing in new technology, is a good business strategy?

technology
Picture this scenario: In the future stategy for an airline, they decide to invest in technology, say the installation of TV units (or anything, what can and over) on the back of each seat, or a joint venture with a famous airline Singapore Airlines say where bothairlines could work together and develop new technologies, new machines, better service? Would this new strategy would be useful in the external environment competitive? (that is, what customers ask what competitors do, trends in the business environment)

I think yes, because I have spoken with many people who only fly on JetBlue aircraft for the exact reasons that you speak; multimedia systems that they maintained during the long, boring flights. Sure, it costs an airline to make money, but when you consider that some passengers to fly with your airline, used exclusively for the reason that such systems offer, then this would be a good investment. It would not be the development of this technology with an airline such as Singapore, because there are many different components manufacturers and suppliers who are already your airline with such technology. In other words, there are other companies that you can buy this stuff, from the shelf, for every passenger seats. None of this is new, and these are standard options from both Boeing, Airbus, various aircraft interior refurbishers, corporate aircraft manufacturers, etc.

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